May 23, 2020 article 0 comment

Youth Hockey League and BC PariMatch announced a partnership

At the pre-match press conference before the start of the new season of the Youth Hockey League and betting company “PariMatch” announced a partnership. Thus, BC became the title partner of the MHL.

 Announcement was made on September 3, and preceded by a game between Yaroslavl “Lokomotiv” and “diamonds” from Cherepovets.

 Managing Director of the Association “Youth Hockey League,” Alexei Morozov, together with the CEO “PariMatch Russia” Dmitry Sergeyev carried out a symbolic gesture – the first face-off the puck.

 According to the provided information, the bookmaker’s press service, during the next three seasons the name of BK-sponsor will be integrated into the naming of the tournament. In addition, it is planned that the betting company will sponsor a variety of activities for fans. In the season 2020/2021 the MHL logo will also be supplemented by the logo of bookmaker company.

 Another nice option for hockey fans will be able to watch the league match in a special supplement on the official online platform BC.

 Dmitry Sergeev noted that hockey is not only impressive popularity, but also a good commercialization. He also added that the integration of the brand in the BC tournament title is an effective investment.

 Alexei Morozov added that the MHL is pleased to conclude a partnership with one of the leading betting companies in Russia.

 Recall that, according to Nicholas Oganezova, the logic of the authorities regarding the introduction of the ban betting on cyber competition – is clear. This measure is related to the high level of involvement of children in computer games.

 See also: Comparative Review of the Russian, Ukrainian and Armenian bookmakers

 See also: Advertising bookmakers. What is allowed in Russia?

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