GHBC Participates in Houston: The City With No Limits Campaign Launch
Greater Houston Partnership (GHP) unveiled its new community image campaign on Tuesday, June 3 that highlights the vibrancy of the Houston region and its position as a great place to live and build a career. The Houston: The City With No Limits campaign features fresh, exciting imagery highlighting all that the community has to offer including great restaurants and a dynamic cultural scene along with boundless public green spaces all the while coupled with a booming business environment that delivers great jobs.
The campaign, designed to span multiple years, will address numerous objectives, supplementing work already being done by GHP to attract trade and capital investment and facilitate business recruitment and retention. A primary focus of the campaign will be to strengthen Houston’s ability to attract top young professional talent to the region.
Key message points center around the area’s confidence, ambition, supportive nature, harmonious spirit, openness, and forward-looking perspective. The messaging highlights characteristics of the region that were identified through an extensive research process based on focus group data, interviews, surveys, and quantitative studies.
The campaign evolved from the work of a GHP task force led by Rootes in 2013 with the mission to enhance the image of the Greater Houston area, attract talent, and continue the region’s robust economic growth. The group had participation from the Houston Mayor’s Office, the Greater Houston Convention and Visitors Bureau, Houston First, the Greater Houston Black Chamber of Commerce, multinational corporations, area chambers of commerce, and other community leaders.
GHBC President and CEO Leonard James, III is among Houston business leaders appearing in Houston: The City With No Limits campaign video.